Radio: Advertising With 9 Lives
Since 1979, when the Buggles proclaimed “video killed the radio star” we’ve been told that radio is dead. Somehow, even in the era of hyper-targeted digital advertising, radio is still a top performer in the advertising world.
The truth of the matter is people simply aren’t ready to live in the digital-dominated world of the future. 90% of people in the United States can be reached with advertising. I know: “well I can specifically reach 100% of the people I want to with digital advertising”. Let’s break that down. Continue reading “Radio: Advertising With 9 Lives”