As you may have read, the first time Todd saw “Mean” Joe Greene toss his jersey to the kid, in the famous Coca-Cola TV commercial, he knew that he wanted to be a part of the advertising and marketing world.
“I’m such a diehard Cleveland browns fan that I won’t wear black and gold! And as a born and raised, Ohio state buckeye, I refuse to wear anything maize and blue as well – and we have returned any clothing that my children have received as gifts that have been any combination of blue and yellow.”
After studying (and that term is being used very loosely) advertising in The School of Journalism at The Ohio State University, his dream was to work at an ultra-cool advertising agency and create commercials.
In a 1991 print advertising campaign, promoting himself to Creative Directors as a prospective member of their team, Todd wrote, “Sure, I could get a job in sales. However, I’d rather spend my days coming up with great ad copy and making stimulating concepts, rather than coming up with great places to eat lunch and making reservations.”
For the first year and a half after graduating, Todd toiled away at a small advertising agency, writing boilerplate copy for trade show materials. The lone creative moments were writing print and radio advertisements for ALCO Furniture – featuring Lenny Wilkens and Mike Hargrove. But, it was not writing Nike ads.
An impatient Todd changed directions and as it turns out, maybe sales was where he was meant to be.
During a more than 19-year career in the radio industry, Todd compiled a long list of successes, by using his creativity to provide measurable results to local and national businesses. Along the way, Todd achieved a reputation as a marketing specialist and expert at creating long-term relationships, by delivering unparalleled customer service and the strongest, most targeted solutions for every client’s challenge.
From SportsTalk 910AM in Tampa, selling advertising and sponsorships for talk shows, the Tampa Bay Lightning and NASCAR; to 94 WYSP in Philadelphia, selling advertising for The Howard Stern Show, Classic Rock and commercials and sponsorships for The Philadelphia Eagles Radio Network, Todd achieved early success by asking lots of questions and actually listening to the answers, allowing him to discover his client’s problems and provide them with creative ideas to solve them.
But, it was at legendary Cleveland rock station, 100.7 FM WMMS, where Todd truly became a student of a customer-focused approach to selling and began living and breathing the fundamental paradigm that the process of sales must be enriched by adding value.
This philosophy also served Todd well in sales management at WMMS and 92.3 K-Rock and WNCX in Cleveland as he built teams of talented marketers, who were able to help clients get great results and enjoy long-term profitable relationships with the respective stations.
Since launching Mean Joe Advertising in 2012, Todd has continued to study marketing and advertising; learn about the many new avenues that are being made available on a daily basis; and fine-tune the skills that have served him well and continue to serve him well in helping many businesses achieve measured success year after year after year.
Todd’s ability to generate trust and rapport; his understanding of marketing, sales, and advertising; complemented by outstanding creative instincts and belief in the principles of a Customer-Focused approach; along with a track record of generating revenues through creative solutions to client challenges make him uniquely qualified to provide results-oriented campaigns for your business.
After studying communications, with a focus in TV and radio, at Heidelberg College, Kim worked for a small public relations firm for a short period of time. Always having a passion and love for advertising, Kim set out to work in that field and was quickly hired by WGAR 99.5 –FM (Cleveland’s Country Station).
“I was born in Camp Hill, Pennsylvania. My dad is a lifelong, diehard Pittsburgh Steelers fan. Steeler’s stuff dominates the décor in my dad’s basement and his wardrobe during football season. At first, I didn’t really like the name mean Joe advertising – I kinda liked ‘Big Pink’, ‘Pink Stiletto Advertising’, or ‘The Idea Factory’ better. But one morning, Todd got up early and typed out basically this exact ‘about us’ and even I was inspired by his passion about this particular name for our business. Plus, I knew my dad would like it.”
Kim’s creativity; hands-on approach; dedication to her clients’ success; and her desire to always over-deliver on her promises, set her apart as a seller and essentially made her a part of her clients’ marketing team.
Through Kim’s 10-year stretch with Clear Channel Communications, she also sold for WMJI 105.7-FM, WHLK 106.5-FM and The Cleveland Browns Radio Network.
Aside from her ever-present creative tendencies, Stephanie has always had a passion for equestrian. After graduating from the University of Findlay, Stephanie followed this career path and went on to teach riding lessons and to train and show horses – a pursuit that continues.
To support her growing family and her horse habit, Stephanie worked in television production – a natural fit for both her organizational and her creative facets. Twelve years in TV land offered many opportunities for Stephanie to further her knowledge and ability in the creative realm by designing print and TV graphics, websites, and television sets.
Whether it’s the horse farm, television production or creative work, along with original ideas, organizational skills are a must. Some might call it OCD. Most that know Stephanie would call it OCD.
Working at Mean Joe Advertising allows Stephanie to combine teaching, creating and organizing in a relaxed environment where she can still wear her jeans and flannel shirts. A wide variety of skills means each day at Mean Joe is different. Boredom is rare and excitement lies around the corner of every print ad or electronic proposal that goes through Mean Joe. Now that this bio has been among the simpler of Stephanie’s creations – no comparison to the Julius Caesar green screen project that brought her high school student an undeniable A – she must return to some more pressing tasks.
Crafted with love by Stephanie’s teenage daughter
While attending Baldwin Wallace University, hoping to later pursue a career in business law, Anthony realized that marketing and advertising are much more interesting than the Uniform Commercial Code. He finished with a degree in business administration, marketing, and legal studies. Shortly after shifting his focus to advertising, he started working for the Cleveland Indians. At the Indians, he worked for Corporate Partnerships and Premium Hospitality, primarily servicing clients of the Cleveland Indians Radio Network.
“It was at the Indians that I realized advertising is more about the relationship with the client than anything else. The idea of creating true partnerships and collaborating with clients rather than selling inspired me to explore the industry and make a commitment to learning from the best in the business.”
After working for the Indians, Anthony continued to focus in the radio industry while beginning to explore his interest in digital and social advertising outlets.
After being introduced to Todd, Anthony quickly realized that Todd shared the same commitment to building a culture focused on creating value for the clients by doing things the right way. As he continues to grow from his experience, the ability to work alongside the strong team at Mean Joe allows him to develop opportunities for clients with a fresh perspective and understanding of advertising needs.