Sridhar Ramaswamy, Google Senior Vice President of Ads & Commerce, officially announced today, May 27, that the 18-year-old Google AdWords platform will be officially rebranded to Google Ads. The change comes in response to “consistent feedback” from advertisers that the platform has become too crowded and confusing. The rebranding will include some structural changes to how you interact with the platform.
First, Google AdWords will not be referred to as Google Ads. Ramaswamy describes this as “the front door for advertisers to buy on all Google surfaces.” That will even come with a little bit of extra baggage as AdWords will receive a facelift with the new AdWords Experience, which will officially take over starting July 24, 2018. This updated platform will feature the new Smart Campaigns, which are said to use machine learning to optimize the images, texts and targeting to drive actions. Continue reading “Google Rebrands Google AdWords as Google Ads…”
Billboards and Free Agents
It was in the early 20thcentury when billboard advertising became a prominent form of advertising. With the emergence of automobiles, local restaurants and hotels utilized billboards to get drivers to stop and spend money on their services. Fast forward to 2018, and billboards are serving another purpose: recruiting. Continue reading “Billboards and Free Agents”
Radio: Advertising With 9 Lives
Since 1979, when the Buggles proclaimed “video killed the radio star” we’ve been told that radio is dead. Somehow, even in the era of hyper-targeted digital advertising, radio is still a top performer in the advertising world.
The truth of the matter is people simply aren’t ready to live in the digital-dominated world of the future. 90% of people in the United States can be reached with advertising. I know: “well I can specifically reach 100% of the people I want to with digital advertising”. Let’s break that down. Continue reading “Radio: Advertising With 9 Lives”
Own Your Google AdWords Account
SEM is a powerful tool in generating sales for your business. With the more information that is available to people today, it is more likely than ever that people will be searching for answers before making their final purchasing decisions. If you are going to get started in the world of SEM, there really is no better place than Google AdWords. It is estimated Google owns 74.06% of the search engine market share, which makes it the perfect starting point. Continue reading “Own Your Google AdWords Account”
The Truth About Advertising Agencies
It is estimated there are over 69,000 advertising agencies in the United States. That means there are at least 50,000 more advertising agencies then there are McDonald’s in the US … let’s take a minute to take that in. With all those “agencies” out there, there’s a lot of inconsistency in the industry, which gives it a bad wrap. In any industry, there are bad apples that give you a bad name, but that’s just an opportunity to prove them wrong when given the chance.
Continue reading “The Truth About Advertising Agencies”
Mean Joe Celebrates 6
6 years ago, i was sitting on the floor, working on my laptop, waiting for the office furniture to be delivered
if i wanted something like this video, i might’ve tried to do it myself on powerpoint
6 years later, we can crank out cool videos like this for a last minute idea
6 HQ from Mean Joe Advertising on Vimeo.