Radio: Advertising With 9 Lives

Mean Joe Advertising

Radio: Advertising With 9 Lives

Since 1979, when the Buggles proclaimed “video killed the radio star” we’ve been told that radio is dead. Somehow, even in the era of hyper-targeted digital advertising, radio is still a top performer in the advertising world.

The truth of the matter is people simply aren’t ready to live in the digital-dominated world of the future. 90% of people in the United States can be reached with advertising. I know: “well I can specifically reach 100% of the people I want to with digital advertising”. Let’s break that down. Continue reading “Radio: Advertising With 9 Lives”

The Truth About Advertising Agencies

Media_Buying_Mean_Joe_Advertising

The Truth About Advertising Agencies

About_Advertising_AgenciesIt is estimated there are over 69,000 advertising agencies in the United States. That means there are at least 50,000 more advertising agencies then there are McDonald’s in the US … let’s take a minute to take that in. With all those “agencies” out there, there’s a lot of inconsistency in the industry, which gives it a bad wrap. In any industry, there are bad apples that give you a bad name, but that’s just an opportunity to prove them wrong when given the chance.

Continue reading “The Truth About Advertising Agencies”

Mean Joe Celebrates 6

Mean Joe Means Business

Mean Joe Celebrates 6

6 years ago, i was sitting on the floor, working on my laptop, waiting for the office furniture to be delivered
if i wanted something like this video, i might’ve tried to do it myself on powerpoint
6 years later, we can crank out cool videos like this for a last minute idea
very cool!
very proud!

– t

6 HQ from Mean Joe Advertising on Vimeo.