Sridhar Ramaswamy, Google Senior Vice President of Ads & Commerce, officially announced today, May 27, that the 18-year-old Google AdWords platform will be officially rebranded to Google Ads. The change comes in response to “consistent feedback” from advertisers that the platform has become too crowded and confusing. The rebranding will include some structural changes to how you interact with the platform.
First, Google AdWords will not be referred to as Google Ads. Ramaswamy describes this as “the front door for advertisers to buy on all Google surfaces.” That will even come with a little bit of extra baggage as AdWords will receive a facelift with the new AdWords Experience, which will officially take over starting July 24, 2018. This updated platform will feature the new Smart Campaigns, which are said to use machine learning to optimize the images, texts and targeting to drive actions. Continue reading “Google Rebrands Google AdWords as Google Ads…”