SEM Explained: What is Paid Search Marketing?

Professional Paid Search Marketing'=

Over the years, “Search Engine Marketing” has meant a couple different things. It was once the umbrella term for SEO (search engine optimization) and paid search activities. In recent years, it has become widely known to only refer to paid search strategies for generating website traffic.

Within Search Engine Marketing, the most commonly used terms for SEM include: Continue reading “SEM Explained: What is Paid Search Marketing?”