Entries by Anthony Taylor
(Advertising Spoiler Alert!!!)
This Sunday, February 2, more people will be glued to their TV sets than any other time of the year. Super Bowl LIII is expected to outperform Super Bowl LII, which drew in over 103.4 million TV viewers and 170.7 million social media interactions (Source: Nielson). Whether you’re watching to see “Tom vs.
Over the years, "Search Engine Marketing" has meant a couple different things. It was once the umbrella term for SEO (search engine optimization) and paid search activities. In recent years, it has become widely known to only refer to paid search strategies for generating website traffic.
Within Search Engine Marketing, the most commonly used terms for
Sridhar Ramaswamy, Google Senior Vice President of Ads & Commerce, officially announced today, May 27, that the 18-year-old Google AdWords platform will be officially rebranded to Google Ads. The change comes in response to “consistent feedback” from advertisers that the platform has become too crowded and confusing. The rebranding will include some structural changes to how
Billboards and Free Agents
It was in the early 20thcentury when billboard advertising became a prominent form of advertising. With the emergence of automobiles, local restaurants and hotels utilized billboards to get drivers to stop and spend money on their services. Fast forward to 2018, and billboards are serving another purpose: recruiting. …
Own Your Google AdWords Account
SEM is a powerful tool in generating sales for your business. With the more information that is available to people today, it is more likely than ever that people will be searching for answers before making their final purchasing decisions. If you are going to get started in the world of
The Truth About Advertising Agencies
It is estimated there are over 69,000 advertising agencies in the United States. That means there are at least 50,000 more advertising agencies then there are McDonald's in the US … let's take a minute to take that in. With all those "agencies" out there, there's a lot of inconsistency in