explanation of what the difference between search engine optimization (seo) is opposed to search engine marketing SEM

SEM vs. SEO: What’s the Difference?

So you want your website to do some of the advertising work for your company. But how do you make sure your site is listed at the top when potential customers are searching? The answers you’re looking for are two similar-sounding, but altogether different, acronyms—SEM (Search Engine Marketing) and SEO (Search Engine Optimization). This can […]

How to Advertise in a Niche Industry

Now we know you may be thinking, “What in the world is a niche business?” But don’t worry, you aren’t the only one. In fact, many small business owners may not know that their product or service is considered “niche” until someone else says it is. A niche business focuses on a specific need for […]

What are SERP Features

[vc_row bg_type=”” dima_canvas_style=”” translate_x=”0″ dima_z_index=”0″ animate_item=”” delay_duration=”” delay_offset=””][vc_column bg_type=”” dima_canvas_style=”” min_height=”” translate_x=”0″ dima_z_index=”0″ delay=”” delay_duration=”” delay_offset=”” width=”1/1″][text delay=”” delay_duration=”” delay_offset=”” id=”” class=””]Well before we can even get started explaining what a SERP feature is, it’s important to at least understand what a SERP is. A Search Engine Results Page (SERP), is what users see when […]