Advertising Agencies Archives | Mean Joe Advertising

Target Audience in Advertising: What It Is, How to Define It, and Strategies That Work

Target Audience in Advertising: How to Define It and Strategies Defining the target audience in advertising is highly critical. Make sure your business truly understands it and how to do it well with this useful article. Keyword(s): target audience in advertising Over 90% of entrepreneurs fail when they set out on a business venture. While this is sometimes due to...

What is Media Buying? An Agency Introduction to Traditional Media Marketing

When evaluating any media buy, reach and frequency are basic metrics that quantify the effectiveness of your campaign. Unfortunately, that's only where it begins. Media buying requires an omnichannel understanding of where your audience is and how to more effectively reach them. We use a combination of tools such as Nielsen, Arbitron, Scarborough, Tapscan,...

The Plain Dealer Names Universal Windows Direct A Winner of the Cleveland Top Workplaces 2019 Award

Universal Windows Direct employees nominated the company with the winners based solely on employee feedback. The anonymous survey is collected by Energage, LLC, measuring aspects of the company ranging from workplace culture to execution and connection. “Top Workplaces is more than just recognition,” said Doug Claffey, CEO of Energage. “Our research shows organizations that earn the...

How to Choose the Best Advertising Agency for Your Small Business

a labyrinth to depict how someone would pick the right advertising agency

As your business grows so does your list of responsibilities. And with that growing list you may be looking to take some things off your plate—that’s where an advertising agency could be a lifesaver. But choosing to invest your business’s time and money into an ad agency can raise a lot of burning questions...

How to Advertise in a Niche Industry

Now we know you may be thinking, “What in the world is a niche business?” But don’t worry, you aren’t the only one. In fact, many small business owners may not know that their product or service is considered “niche” until someone else says it is. A niche business focuses on a specific need...

2019 Super Bowl Ads Preview

Night time billboard advertising in a big city

(Advertising Spoiler Alert!!!)
This Sunday, February 2, more people will be glued to their TV sets than any other time of the year. Super Bowl LIII is expected to outperform Super Bowl LII, which drew in over 103.4 million TV viewers and 170.7 million social media interactions (Source: Nielson). Whether you’re watching to see “Tom vs.

What is a “Full-Service” Advertising Agency

Full-Service Advertising Agency can be many things. Some use it liberally but when we say full-service advertising agency, we literally mean everything but the kitchen sink. Rather than specializing in one facet and limiting your relationship to a once a quarter “please see attached for your results” email, these flexible agencies allow you...

Mean Joe Super Bowl Ads

Mean Joe’s Favorite Super Bowl Ads of All-Time
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The Truth About Advertising Agencies

The Truth About Advertising Agencies
It is estimated there are over 69,000 advertising agencies in the United States. That means there are at least 50,000 more advertising agencies then there are McDonald's in the US … let's take a minute to take that in. With all those "agencies" out there, there's a lot of inconsistency in

Mean Joe Celebrates 6

Mean Joe Celebrates 6 6 years ago, i was sitting on the floor, working on my laptop, waiting for the office furniture to be delivered if i wanted something like this video, i might’ve tried to do it myself on powerpoint 6 years later, we can crank out cool videos like this for a last minute idea very...