Target Audience in Advertising: How to Define It and Strategies Defining the target audience in advertising is highly critical. Make sure your business truly understands it and how to do it well with this useful article. Keyword(s): target...
Read moreWhen evaluating any media buy, reach and frequency are basic metrics that quantify the effectiveness of your campaign. Unfortunately, that’s only where it begins. Media buying requires an omnichannel understanding of where your audience is...
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Read moreAs your business grows so does your list of responsibilities. And with that growing list you may be looking to take some things off your plate—that’s where an advertising agency could be a lifesaver. But choosing to invest your business’s time...
Read moreNow we know you may be thinking, “What in the world is a niche business?” But don’t worry, you aren’t the only one. In fact, many small business owners may not know that their product or service is considered “niche” until someone else says it...
Read more(Advertising Spoiler Alert!!!) This Sunday, February 2, more people will be glued to their TV sets than any other time of the year. Super Bowl LIII is expected to outperform Super Bowl LII, which drew in over 103.4 million TV viewers and 170.7...
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