Target Audience in Advertising: What It Is, How to Define It, and Strategies That Work

Target Audience in Advertising: How to Define It and Strategies Defining the target audience in advertising is highly critical. Make sure your business truly understands it and how to do it well with this useful article. Keyword(s): target audience in advertising Over 90% of entrepreneurs fail when they set out on a business venture. While this is sometimes due to...

What is Media Buying? An Agency Introduction to Traditional Media Marketing

When evaluating any media buy, reach and frequency are basic metrics that quantify the effectiveness of your campaign. Unfortunately, that's only where it begins. Media buying requires an omnichannel understanding of where your audience is and how to more effectively reach them. We use a combination of tools such as Nielsen, Arbitron, Scarborough, Tapscan,...

The Plain Dealer Names Universal Windows Direct A Winner of the Cleveland Top Workplaces 2019 Award

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Universal Windows Direct employees nominated the company with the winners based solely on employee feedback. The anonymous survey is collected by Energage, LLC, measuring aspects of the company ranging from workplace culture to execution and connection. “Top Workplaces is more than just recognition,” said Doug Claffey, CEO of Energage. “Our research shows organizations that earn the...