Return Based Advertising
Full-Service Advertising Agency can be many things. Some use it liberally but when we say full-service advertising agency, we literally mean everything but the kitchen sink. Rather than specializing in one facet and limiting your relationship to a once a quarter “please see attached for your [insert ad campaign] results” email, these flexible agencies allow you to run all of your marketing and advertising needs through one source.
Continue reading “What is a “Full-Service” Advertising Agency”
It was in the early 20thcentury when billboard advertising became a prominent form of advertising. With the emergence of automobiles, local restaurants and hotels utilized billboards to get drivers to stop and spend money on their services. Fast forward to 2018, and billboards are serving another purpose: recruiting. Continue reading “Billboards and Free Agents”
SEM is a powerful tool in generating sales for your business. With the more information that is available to people today, it is more likely than ever that people will be searching for answers before making their final purchasing decisions. If you are going to get started in the world of SEM, there really is no better place than Google AdWords. It is estimated Google owns 74.06% of the search engine market share, which makes it the perfect starting point. Continue reading “Own Your Google AdWords Account”
It is estimated there are over 69,000 advertising agencies in the United States. That means there are at least 50,000 more advertising agencies then there are McDonald’s in the US … let’s take a minute to take that in. With all those “agencies” out there, there’s a lot of inconsistency in the industry, which gives it a bad wrap. In any industry, there are bad apples that give you a bad name, but that’s just an opportunity to prove them wrong when given the chance.