We’ve all seen those posts: 5 ways to be productive 10 tips to come out of the quarantine in the best shape of your life Using social distancing to develop your passion project Come on. Are we really doing that now? What about the...
Read moreA lot of thought went into starting your business. Aside from developing the idea and the structure of your new company, you had a chance to flex your creative muscle. You came up with a great name and a logo that really communicates who you are...
Read moreTarget Audience in Advertising: How to Define It and Strategies Defining the target audience in advertising is highly critical. Make sure your business truly understands it and how to do it well with this useful article. Keyword(s): target...
Read moreWhen evaluating any media buy, reach and frequency are basic metrics that quantify the effectiveness of your campaign. Unfortunately, that’s only where it begins. Media buying requires an omnichannel understanding of where your audience is...
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Read moreAs your business grows so does your list of responsibilities. And with that growing list you may be looking to take some things off your plate—that’s where an advertising agency could be a lifesaver. But choosing to invest your business’s time...
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