SEM vs. SEO: What’s the Difference?

explanation of what the difference between search engine optimization (seo) is opposed to search engine marketing SEM
So you want your website to do some of the advertising work for your company. But how do you make sure your site is listed at the top when potential customers are searching? The answers you’re looking for are two similar-sounding, but altogether different, acronyms—SEM (Search Engine Marketing) and SEO (Search Engine Optimization). This...

Google Rebrands Google AdWords as Google Ads…

Apple_MacBook_Google_Search_SEM

Sridhar Ramaswamy, Google Senior Vice President of Ads & Commerce, officially announced today, May 27, that the 18-year-old Google AdWords platform will be officially rebranded to Google Ads. The change comes in response to “consistent feedback” from advertisers that the platform has become too crowded and confusing. The rebranding will include some structural changes to how