Digital Advertising Archives | Mean Joe Advertising

What is Local SEO?

As a full-service advertising agency, we see tons of local businesses that are expecting to get a return on investment when it comes to their advertising strategy. It’s 2019 though, that means that everyone is shopping online and the brick and mortar store model is dead, right? Not so fast! Amazon was jumping for...

UTM Parameters – Your 2019 Guide To Success

The beauty of any digital marketing campaign is the ability to track every user action, right? The truth is, a digital campaign is only as trackable as the data available to measure its success. Take your digital marketing campaign's into account, do you know which medium is generating the most amount of traffic and more importantly...

SEM vs. SEO: What’s the Difference?

explanation of what the difference between search engine optimization (seo) is opposed to search engine marketing SEM

So you want your website to do some of the advertising work for your company. But how do you make sure your site is listed at the top when potential customers are searching? The answers you’re looking for are two similar-sounding, but altogether different, acronyms—SEM (Search Engine Marketing) and SEO (Search Engine Optimization). This...

What are SERP Features

Well before we can even get started explaining what a SERP feature is, it’s important to at least understand what a SERP is. A Search Engine Results Page (SERP), is what users see when they search for something using a search engine, such as Google. Every SERP is unique. Even if your cubicle buddy...

11 Starter Social Media Marketing Tips For Small Businesses

a graphic displaying the most popular social media networks for a blog in cleveland, ohio

Do you want to grow your business’s presence on social media? We rounded up our 11 starter social media tips to help you get started. Create a Plan For Each Social Media Platform Often times, when we hear businesses claim, “we can’t succeed on social media”, it’s usually because they didn’t have the right plan from the...

SEM Explained: What is Paid Search Marketing?

Over the years, "Search Engine Marketing" has meant a couple different things. It was once the umbrella term for SEO (search engine optimization) and paid search activities. In recent years, it has become widely known to only refer to paid search strategies for generating website traffic.

Within Search Engine Marketing, the most commonly used terms for

5 Things You Should Be Looking for In Your AdWords Reports

If you’re going to invest in an AdWords search or display campaign, it is extremely important you know how to read and interpret the reports you’re given. Whether your doing it in-house, working with a freelancer or have a digital advertising agency handling your account, knowing a couple of simple numbers to keep an...

Google Rebrands Google AdWords as Google Ads…

Sridhar Ramaswamy, Google Senior Vice President of Ads & Commerce, officially announced today, May 27, that the 18-year-old Google AdWords platform will be officially rebranded to Google Ads. The change comes in response to “consistent feedback” from advertisers that the platform has become too crowded and confusing. The rebranding will include some structural changes to how

Own Your Google AdWords Account

SEM is a powerful tool in generating sales for your business. With the more information that is available to people today, it is more likely than ever that people will be searching for answers before making their final purchasing decisions. If you are going to get started in the world of