Facebook Advertising is a great tool for small businesses to grow their audience as well as to generate sales. We know business owners LOVE to hit that boost button on their Facebook posts because it’s easy and “for just $10 you can reach 5,000 people”… BUT Boosting posts on Facebook may not really be worth […]
There are a number of ways to communicate virus-related updates to customers on the platform. Social media is a critical channel for customer communication. According to the most recent public numbers, Facebook has more than 150 million businesses on the platform, globally, more than 90 million of which are small businesses. During the outbreak, the […]
If you’ve been around business in the past 10 years, all you’ve heard from media companies and agencies is how great digital advertising is. And as a digital advertiser, I would tend to agree. However, having the wrong approach can lead to expensive mistakes and an unmeasurable missed opportunity. So, how do you know where […]
In response to the mass small business closures, Google announced on March 30 that businesses could create a special COVID-19 post on their Google My Business (GMB) listing to let customers know if they are open. Whether you are open or not, you should be utilizing this tool in order to inform customers about the […]
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