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Boosting Posts vs Facebook Advertising
Digital Advertising Social Media Marketing

Boosting Posts vs Facebook Advertising

May 11, 2020 in Digital Advertising, Social Media Marketing Comments

Facebook Advertising is a great tool for small businesses to grow their audience as well as to generate sales. We know business owners LOVE to hit that boost button on their Facebook posts because it’s easy and “for just $10 you can reach 5,000...

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How to Communicate Business changes with new Facebook Options
Digital Advertising Social Media Marketing

How to Communicate Business changes with new Facebook Options

April 4, 2020 in Digital Advertising, Social Media Marketing Comments

There are a number of ways to communicate virus-related updates to customers on the platform. Social media is a critical channel for customer communication. According to the most recent public numbers, Facebook has more than 150 million...

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5 Things You Must Do Before Starting Paid Online Advertising
Digital Advertising

5 Things You Must Do Before Starting Paid Online Advertising

April 4, 2020 in Digital Advertising Comments

If you’ve been around business in the past 10 years, all you’ve heard from media companies and agencies is how great digital advertising is. And as a digital advertiser, I would tend to agree. However, having the wrong approach can...

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How to Update Google My Business Hours for COVID-19
Digital Advertising Search Engine Optimization (SEO)

How to Update Google My Business Hours for COVID-19

April 4, 2020 in Digital Advertising, Search Engine Optimization (SEO) Comments

In response to the mass small business closures, Google announced on March 30 that businesses could create a special COVID-19 post on their Google My Business (GMB) listing to let customers know if they are open. Whether you are open or not, you...

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Instagram Theme Ideas Your Followers Will Fall in Love With
Digital Advertising Social Media Marketing

Instagram Theme Ideas Your Followers Will Fall in Love With

February 27, 2020 in Digital Advertising, Social Media Marketing Comments

When you decide to follow an Instagram profile, what pulls you in? Is it the well-crafted photos? The eye-catching bio? The ‘follow’ button is located at the top of your feed, not your individual posts. This means that a stunning Instagram theme...

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5 Easy Search Engine Optimization Wins You Can Get Quickly
Digital Advertising Search Engine Optimization (SEO)

5 Easy Search Engine Optimization Wins You Can Get Quickly

February 20, 2020 in Digital Advertising, Search Engine Optimization (SEO) Comments

The top position in Google gets 33 percent of the clicks and the clicks drop off as you move down the results. If you want traffic, you need to rank at or near the top. Let’s look at 5 easy search engine optimization tips to boost...

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