Over the years, “Search Engine Marketing” has meant a couple different things. It was once the umbrella term for SEO (search engine optimization) and paid search activities. In recent years, it has become widely known to only refer to...
Read moreIf you’re going to invest in an AdWords search or display campaign, it is extremely important you know how to read and interpret the reports you’re given. Whether your doing it in-house, working with a freelancer or have a digital advertising...
Read moreSridhar Ramaswamy, Google Senior Vice President of Ads & Commerce, officially announced today, May 27, that the 18-year-old Google AdWords platform will be officially rebranded to Google Ads. The change comes in response to “consistent...
Read moreOwn Your Google AdWords Account SEM is a powerful tool in generating sales for your business. With the more information that is available to people today, it is more likely than ever that people will be searching for answers before making...
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