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SEM Explained: What is Paid Search Marketing?
Search Engine Marketing (SEM)

SEM Explained: What is Paid Search Marketing?

November 8, 2018 in Search Engine Marketing (SEM) Comments

Over the years, “Search Engine Marketing” has meant a couple different things. It was once the umbrella term for SEO (search engine optimization) and paid search activities. In recent years, it has become widely known to only refer to...

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5 Things You Should Be Looking for In Your AdWords Reports
Search Engine Marketing (SEM)

5 Things You Should Be Looking for In Your AdWords Reports

July 19, 2018 in Search Engine Marketing (SEM) Comments

If you’re going to invest in an AdWords search or display campaign, it is extremely important you know how to read and interpret the reports you’re given. Whether your doing it in-house, working with a freelancer or have a digital advertising...

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Google Rebrands Google AdWords as Google Ads…
Search Engine Marketing (SEM)

Google Rebrands Google AdWords as Google Ads…

June 27, 2018 in Search Engine Marketing (SEM) Comments

Sridhar Ramaswamy, Google Senior Vice President of Ads & Commerce, officially announced today, May 27, that the 18-year-old Google AdWords platform will be officially rebranded to Google Ads. The change comes in response to “consistent...

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Search Engine Marketing (SEM)

Own Your Google AdWords Account

March 26, 2018 in Search Engine Marketing (SEM) Comments

Own Your Google AdWords Account   SEM is a powerful tool in generating sales for your business. With the more information that is available to people today, it is more likely than ever that people will be searching for answers before making...

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