Professional Paid Search Marketing'=

SEM Explained: What is Paid Search Marketing?

Over the years, “Search Engine Marketing” has meant a couple different things. It was once the umbrella term for SEO (search engine optimization) and paid search activities. In recent years, it has become widely known to only refer to paid search strategies for generating website traffic. Within Search Engine Marketing, the most commonly used terms […]

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Google Rebrands Google AdWords as Google Ads…

Sridhar Ramaswamy, Google Senior Vice President of Ads & Commerce, officially announced today, May 27, that the 18-year-old Google AdWords platform will be officially rebranded to Google Ads. The change comes in response to “consistent feedback” from advertisers that the platform has become too crowded and confusing. The rebranding will include some structural changes to how […]

Own Your Google AdWords Account

Own Your Google AdWords Account   SEM is a powerful tool in generating sales for your business. With the more information that is available to people today, it is more likely than ever that people will be searching for answers before making their final purchasing decisions. If you are going to get started in the […]