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So you want your website to do some of the advertising work for your company. But how do you make sure your site is listed at the top when potential customers are searching? The answers you’re looking for are two similar-sounding, but altogether different, acronyms—SEM (Search Engine Marketing) and SEO (Search Engine Optimization). This can …

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Over the years, “Search Engine Marketing” has meant a couple different things. It was once the umbrella term for SEO (search engine optimization) and paid search activities. In recent years, it has become widely known to only refer to paid search strategies for generating website traffic. Within Search Engine Marketing, the most commonly used terms …

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5 Things You Should Be Looking for In Your AdWords Reports

If you’re going to invest in an AdWords search or display campaign, it is extremely important you know how to read and interpret the reports you’re given. Whether your doing it in-house, working with a freelancer or have a digital advertising agency handling your account, knowing a couple of simple numbers to keep an eye …

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Sridhar Ramaswamy, Google Senior Vice President of Ads & Commerce, officially announced today, May 27, that the 18-year-old Google AdWords platform will be officially rebranded to Google Ads. The change comes in response to “consistent feedback” from advertisers that the platform has become too crowded and confusing. The rebranding will include some structural changes to how …

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Own Your Google AdWords Account   SEM is a powerful tool in generating sales for your business. With the more information that is available to people today, it is more likely than ever that people will be searching for answers before making their final purchasing decisions. If you are going to get started in the …

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