What is Local SEO?

As a full-service advertising agency, we see tons of local businesses that are expecting to get a return on investment when it comes to their advertising strategy. It’s 2019 though, that means that everyone is shopping online and the brick and mortar store model is dead, right? Not so fast! Amazon was jumping for joy […]

explanation of what the difference between search engine optimization (seo) is opposed to search engine marketing SEM

SEM vs. SEO: What’s the Difference?

So you want your website to do some of the advertising work for your company. But how do you make sure your site is listed at the top when potential customers are searching? The answers you’re looking for are two similar-sounding, but altogether different, acronyms—SEM (Search Engine Marketing) and SEO (Search Engine Optimization). This can […]