SEM vs. SEO: What’s the Difference?

explanation of what the difference between search engine optimization (seo) is opposed to search engine marketing SEM
So you want your website to do some of the advertising work for your company. But how do you make sure your site is listed at the top when potential customers are searching? The answers you’re looking for are two similar-sounding, but altogether different, acronyms—SEM (Search Engine Marketing) and SEO (Search Engine Optimization). This...