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UTM Parameters – Your 2019 Guide To Success
Digital Advertising Marketing

UTM Parameters – Your 2019 Guide To Success

August 5, 2019 in Digital Advertising, Marketing Comments

The beauty of any digital marketing campaign is the ability to track every user action, right? The truth is, a digital campaign is only as trackable as the data available to measure its success. Take your digital marketing campaign’s into...

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What is Media Buying? An Agency Introduction to Traditional Media Marketing
Advertising Agencies Marketing Traditional Media

What is Media Buying? An Agency Introduction to Traditional Media Marketing

July 28, 2019 in Advertising Agencies, Marketing, Traditional Media Comments

When evaluating any media buy, reach and frequency are basic metrics that quantify the effectiveness of your campaign. Unfortunately, that’s only where it begins. Media buying requires an omnichannel understanding of where your audience is...

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Advertising Agencies Marketing

How to Advertise in a Niche Industry

May 30, 2019 in Advertising Agencies, Marketing Comments

Now we know you may be thinking, “What in the world is a niche business?” But don’t worry, you aren’t the only one. In fact, many small business owners may not know that their product or service is considered “niche” until someone else says it...

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