The beauty of any digital marketing campaign is the ability to track every user action, right? The truth is, a digital campaign is only as trackable as the data available to measure its success. Take your digital marketing campaign’s into account, do you know which medium is generating the most amount of traffic and more […]
When evaluating any media buy, reach and frequency are basic metrics that quantify the effectiveness of your campaign. Unfortunately, that’s only where it begins. Media buying requires an omnichannel understanding of where your audience is and how to more effectively reach them. We use a combination of tools such as Nielsen, Arbitron, Scarborough, Tapscan, and […]
Now we know you may be thinking, “What in the world is a niche business?” But don’t worry, you aren’t the only one. In fact, many small business owners may not know that their product or service is considered “niche” until someone else says it is. A niche business focuses on a specific need for […]
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