Category Archives: Traditional Media
Billboards and Free Agents It was in the early 20thcentury when billboard advertising became a prominent form of advertising. With the emergence of automobiles, local restaurants and hotels utilized billboards to get drivers to stop and spend money on their services. Fast forward to 2018, and billboards are serving another purpose: recruiting.
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Radio: Advertising With 9 Lives Since 1979, when the Buggles proclaimed “video killed the radio star” we’ve been told that radio is dead. Somehow, even in the era of hyper-targeted digital advertising, radio is still a top performer in the advertising world. The truth of the matter is people simply aren’t ready to live in …
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