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Why Radio Endorsement Campaigns WORK
Traditional Media

Why Radio Endorsement Campaigns WORK

May 8, 2020 in Traditional Media Comments

MY FRIEND ON THE RADIO TOLD ME TO SHOP HERE Why Radio Endorsement Campaigns WORK I worked in sales & as a Local Sales Manager for legendary Cleveland rock station, 100.7 WMMS – The Home of the Buzzard – for eight years.  The station had...

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Huddersfield Town Prank Sponsorship Stunt
Sports Sponsorships Traditional Media

Huddersfield Town Prank Sponsorship Stunt

July 29, 2019 in Sports Sponsorships, Traditional Media Comments

In the world of soccer, sponsorship deals are a must-have for teams hoping to compete at a high level.  When entire leagues offer sponsorship naming rights, such as the formerly Barclays Premier League (England) or La Liga BBVA (Spain)...

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What is Media Buying? An Agency Introduction to Traditional Media Marketing
Advertising Agencies Marketing Traditional Media

What is Media Buying? An Agency Introduction to Traditional Media Marketing

July 28, 2019 in Advertising Agencies, Marketing, Traditional Media Comments

When evaluating any media buy, reach and frequency are basic metrics that quantify the effectiveness of your campaign. Unfortunately, that’s only where it begins. Media buying requires an omnichannel understanding of where your audience is...

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How Effective Is Outdoor Advertising?
Traditional Media

How Effective Is Outdoor Advertising?

April 1, 2019 in Traditional Media Comments

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Billboards and Free Agents
Traditional Media

Billboards and Free Agents

June 27, 2018 in Traditional Media Comments

Billboards and Free Agents It was in the early 20thcentury when billboard advertising became a prominent form of advertising. With the emergence of automobiles, local restaurants and hotels utilized billboards to get drivers to stop and spend...

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Radio: Advertising With 9 Lives
Traditional Media

Radio: Advertising With 9 Lives

April 13, 2018 in Traditional Media Comments

Radio: Advertising With 9 Lives Since 1979, when the Buggles proclaimed “video killed the radio star” we’ve been told that radio is dead. Somehow, even in the era of hyper-targeted digital advertising, radio is still a top performer in the...

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