In the world of soccer, sponsorship deals are a must-have for teams hoping to compete at a high level. When entire leagues offer sponsorship naming rights, such as the formerly Barclays Premier League (England) or La Liga BBVA (Spain)...
Read moreWhen evaluating any media buy, reach and frequency are basic metrics that quantify the effectiveness of your campaign. Unfortunately, that’s only where it begins. Media buying requires an omnichannel understanding of where your audience is...
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Read moreBillboards and Free Agents It was in the early 20thcentury when billboard advertising became a prominent form of advertising. With the emergence of automobiles, local restaurants and hotels utilized billboards to get drivers to stop and spend...
Read moreRadio: Advertising With 9 Lives Since 1979, when the Buggles proclaimed “video killed the radio star” we’ve been told that radio is dead. Somehow, even in the era of hyper-targeted digital advertising, radio is still a top performer in the...
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