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2019 Super Bowl Ads Preview

(Advertising Spoiler Alert!!!) This Sunday, February 2, more people will be glued to their TV sets than any other time of the year. Super Bowl LIII is expected to outperform Super Bowl LII, which drew in over 103.4 million TV viewers and 170.7 million social media interactions (Source: Nielson). Whether you’re watching to see “Tom …

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Over the years, “Search Engine Marketing” has meant a couple different things. It was once the umbrella term for SEO (search engine optimization) and paid search activities. In recent years, it has become widely known to only refer to paid search strategies for generating website traffic. Within Search Engine Marketing, the most commonly used terms …

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Full-Service Advertising Agency can be many things. Some use it liberally but when we say full-service advertising agency, we literally mean everything but the kitchen sink. Rather than specializing in one facet and limiting your relationship to a once a quarter “please see attached for your [insert ad campaign] results” email, these flexible agencies allow …

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5 Things You Should Be Looking for In Your AdWords Reports

If you’re going to invest in an AdWords search or display campaign, it is extremely important you know how to read and interpret the reports you’re given. Whether your doing it in-house, working with a freelancer or have a digital advertising agency handling your account, knowing a couple of simple numbers to keep an eye …

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Sridhar Ramaswamy, Google Senior Vice President of Ads & Commerce, officially announced today, May 27, that the 18-year-old Google AdWords platform will be officially rebranded to Google Ads. The change comes in response to “consistent feedback” from advertisers that the platform has become too crowded and confusing. The rebranding will include some structural changes to how …

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Billboards and Free Agents It was in the early 20thcentury when billboard advertising became a prominent form of advertising. With the emergence of automobiles, local restaurants and hotels utilized billboards to get drivers to stop and spend money on their services. Fast forward to 2018, and billboards are serving another purpose: recruiting.

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Radio: Advertising With 9 Lives Since 1979, when the Buggles proclaimed “video killed the radio star” we’ve been told that radio is dead. Somehow, even in the era of hyper-targeted digital advertising, radio is still a top performer in the advertising world. The truth of the matter is people simply aren’t ready to live in …

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Own Your Google AdWords Account   SEM is a powerful tool in generating sales for your business. With the more information that is available to people today, it is more likely than ever that people will be searching for answers before making their final purchasing decisions. If you are going to get started in the …

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