Your business cannot ignore social media as part of its marketing funnel.
Need a reason?
Try 2 hours and 23 minutes.
That’s the average amount of time people spend on social media each day. That’s almost 2 1/2 hours you could spend connecting and reaching your audience.
Unfortunately, that also means 2 1/2 hours on social when you could be doing other business tasks. You’ll want the biggest bang for your buck without spending all day on Twitter, Facebook, and the like.
Let’s make social media manageable.
Here are some of our best social media management tips. Use at least one of these and you’ll see positive returns. Use all 9 and you will dominate your social media presence.
Let’s get this going.
1. Be Authentic
Social media for business is all about being approachable and transparent.
The person behind the account should show great emotional intelligence. These are traits and habits that make a person sincere and genuine.
How can you offer an authentic social media experience?
- Share real stories, photos, and thoughts
- Don’t get too pushy with the sales pitches
- Take time to really get to know your audience
Here’s the best part: you get to be you on social media.
You won’t have trouble crafting messages when you’re authentic. This saves time because your interactions are natural. Social becomes a fun outlet versus something you meticulously plan and manage.
2. Know Your Audience
Knowing your audience drastically cuts down on marketing trial and error. It refines your marketing actions, saving time and resources. You’re also not going after those who would never show interest.
This is new info for some and a refresher for others — finding your audience:
- Collect data on your audience (eg. demographics, values, likes)
- Figure out which channels they’re using (eg. Facebook, IG, TikTok)
- Get to know your audience by lurking and learning from interactions
You could combine data from your customer lists into all of this. Or, use third-party services to track down your audiences. The result is a strategy that gives a purpose and direction with social media marketing.
3. Stick to 1 or 2 Platforms
Should you create accounts on the hundreds of social media sites? No!
Pick one or two from the list:
These are the platforms with the highest monthly active users. It’s also where you’ll find 99% of your core audience since they’re the popular platforms. So, you might as well go to where they’re at, right?
Your attention and commitment are no longer divided. Your time gets spent building connections vs trying to keep up with dozens of channels.
4. Use SMM Tools
Social media management and scheduling tools are major time savers. You can queue a week’s worth of posts in an afternoon and set it on autopilot. Though, you should take time to interact between posts (remember: authenticity).
Check into tools like:
- Sprout Social
These tools are helpful for teams, too, as several users can own the efforts. It also lets creativity flow because everyone can get involved.
Other bonuses with the tools include:
- Analytics — Find out what’s working
- Reporting — Make sure everything is on track
For a few bucks a month, your business could cut social media time in half.
5. Keep Emotions in Check
Ever seen a brand get derailed by responding to trolls? Noticed threads that have you wondering why someone wastes so much time responding?
Learn to keep emotions in check:
- Don’t use social media when you’re riled up and aggravated
- Don’t feed the trolls and people starting arguments in bad faith
Also, take control of the situations:
- Steer disgruntled patrons to customer service
- Apologize and own up to your mistakes
Social media can devolve into a mob-like movement real fast. This can take up a lot of time and resources. Plus, it could do damage to your brand, taking up more time to mend issues.
We say be authentic but it’s worth mentioning to stay level-headed.
6. Get Candid
A. Spend hours crafting the perfect piece of content for social media
B. Get a couple of candid shot and tell a real story
Of course, you should craft amazing content for your blog and social. We’re not saying you shouldn’t. But you should share amateur stuff, too.
These are things like:
- Pictures from the team in and around the office
- Media sent in by your customers (especially of them using your products)
- Exciting things and events going on at the business
It’s like giving a behind-the-scenes look at the business. This is another thing that creates authenticity. But, it’s content that’s super easy to make because it’s the everyday stuff that people like seeing.
7. Recycle and Reuse Content
Here’s a quick one:
- Look back through the logs and find a well-received post
- Update an old post with timely information
- Reshare it to a new audience
You’ve done the hard work crafting the content. There’s no reason it should go to waste especially if it’s still relevant. So, maximize it and save time in the process by putting it back into circulation!
Pro-tip: You could recycle old advertising and marketing efforts, too.
Ran a traditional media campaign before? Put that radio, TV, or newspaper spot back to work by digitizing it and sharing it on social.
8. Leverage the Competition
We shared this social media tip before and it’s worth saying it again:
- Find out what the competition is doing well
- Draw inspiration and insights from their efforts
- Make something unique and build off what works
Look to the big players in your market to get the big picture. They’ve likely spent thousands (perhaps millions) refinding their social media strategy. It’s probably working considering their investment, right?
The smaller accounts and competitors are worth a look, too.
Look for things like:
- Posting times
- Media selection
Don’t copy them 1-for-1 but do attempt to replicate their success with your own twist on it. This will cut down time spent on the learning process. It also helps you avoid wasteful campaigns doomed from the get-go.
9. Embrace UGC
UGC stands for User Generated Content.
It’s content created and shared by your community — like:
- Stories, reviews, and feedback
- Collaborations and sponsorships
- Media competitions and campaigns
This is free content you could share with the rest of the community. It’s content you didn’t have to make, meaning you’re saving time and money.
The best part?
People love seeing how others interact with brands. And, how the brands are interacting with their patrons. UGC is amazing for creating real communities.
Put Social Media Management Tips into Action
These lovely lists of social media management tips are a fun read. Well, until it comes time to actually do the work and put the tips into action. That’s where a lot of you will hem and haw, dragging your feet on putting them to work.
Look, we get it.
Social media can take up a lot of time even with these tips. Yet, it’s tough because you know how great an ROI you can get through the channels.
Let us do the hard work.
Hand over the social media management to us while you focus on what you enjoy doing. We’ll do our best in delivering quality leads and sales. So, get in touch or gander at our social media services — let’s get things started today.