Get on the water and play!

Fusion Boat Company.

Cleveland Ohio has a Great Lake in its front yard, and it should be available for everyone to play! Fusion Boat Company is a boat manufacturer focused on getting more people on the water by offering high performance equipment at a significantly lower price. For too long has the boating community been exclusively for the wealthy. It’s time to break the mold and combine technology with talent. Gone are the days of man-made boats for competition. It’s the 21st century!

Fusion came to us with this business idea, but they needed an identity. We used our team research and experience in water sports to offer 3 options for their new identity. With tweaking and editing, we decided on Fusion Boat Co. The Fusion Belief is, no matter where you come from or how you were raised, anyone can perform at the highest competitive level of boating. It’s a statement we firmly believe in and Mean Joe was happy to provide an identity.

mean joe playbook.

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