The anti-jewelry store, owned by father-son duo Jeff and Josh Bookman, Bookman and Son is focused on making the engagement process as comfortable as possible. They got bombarded by the pushy salespeople at the other stores and vowed not to treat their customers like that.
The marketing strategy for a jewelry store needs to be memorable and create trust with the seller. The Bookman & Son approach was a natural fit with Mean Joe Advertising. They listen to their customers and don’t hide behind fancy industry jargon.