At Mean Joe Advertising we don’t just call our clients partners because we like to confuse people, we mean it. Our partners have experienced some amazing success because they’ve trusted us to open their business to us. In return, we promise to do everything in our power to generate results.
Regardless of industry, company size, marketing background or reach – we can develop an advertising plan that works for your business. There is no advertising minimum or required retainer fees, what you budget for is what you pay for. Throughout the campaign, there is constant communication to track results and achieve goals. We are your advertising and marketing department – minus the overhead of benefits, desks, computers and other expenses
Northeast Factory Direct
From selling one dining room set out of his roommate’s garage, to a small storage unit, to a row of storage units, to finally settling in a warehouse, the story of Alex and Northeast Factory Direct is another that’ll just blow you away. Mean Joe is proud to share that story and to be a part of helping people get nice things for their home at about half the price of retail.
Northeast Factory Direct has now grown to locations in Cleveland, Euclid, Macedonia, and Mentor, but their commitment to service and saving their customers money has not changed.
Mean Joe Advertising worked with Alex to develop a perfect plan for him: a marketing campaign with a small budget that needed to provide immediate return-on-investment. That media strategy has worked over the years to continually provide quality leads that result in actual sales with a positive return on investment.
As with any advertising agency partnership, communication between everyone at Northeast Factory Direct and the Mean Joe Advertising team has been instrumental in the continued success of our partnership.
Universal Windows Direct
What an inspiring story our friends, Bill and Mike – “Just two guys from Fairview Park,” have written! From a small office above a pawn shop in Akron in 2002 to one of the largest home remodeling companies in the United States. The best product with the best warranty + outstanding people + the finest customer service = A True American Success Story. Mean Joe is honored and privileged to work with Universal Windows Direct to further their brand across the country.
Over the past 6 years in working with Universal Windows Direct, this partnership has grown to include a diverse marketing plan for the Universal Windows Direct national footprint. As the goals, lessons and markets have changed, our relationship has allowed for the marketing plans to grow and adjust to the needs of the business.
Progressive Auto Group
Serving Stark County for over 80 years, Progressive Auto Group is a staple in the community. They really are just "good people". Imagine a dealership run by your neighbor. Everyone is so kind and caring. They go the extra mile because they want to.
Having Chris Spielman (Stark County) as an endorser was a match made in heaven. Chris always talks about the first car his daughter got. The salesman wouldn't let her leave the lot until she knew every part of the car; all of the features and buttons. He did this to make sure she was safe. This is the attitude that everyone at Progressive Auto Group has and we couldn't be happier letting people know about them.
Brian has been in the flooring industry for more than 20 years. He’s also a father and family man. With the expertise and knowledge from those 20 years, combined with his dedication and personality, Brian created an unmatched customer experience with Floorz (with a Z). When you have an owner that is willing to pay out of pocket to provide a lifetime warranty for any installation his crew doesn’t do correctly, you know there is a true commitment to customer service.
Floorz provides top of the line brands like Shaw, Karastan, Mohawk and other industry leaders. Why? Because they want to be able to provide the protection of a fully supported manufacturer’s warranty in addition to their installation warranty.
When you’re working in a massive category with giants like big orange that have multimillion-dollar marketing budgets, Floorz needed a campaign that offered them frequency and, more importantly, the time to explain how their approach to the flooring industry is different. Brian and the Floorz team made developing this strategy successful simply by their excitement and willingness to go all-in on their campaign. We get it; advertising is scary when you’re not used to doing it. Brian did not hesitate in believing in the plan put in place and going after the goals we set.
It is an honor to be a part of this fantastic company’s growth, and very exciting to see the things they will be able to achieve.
Bookman & Son Fine Jewelry
The anti-jewelry store, owned by father-son duo Jeff and Josh Bookman, Bookman and Son is focused on making the engagement process as comfortable as possible. They got bombarded by the pushy salespeople at the other stores and vowed not to treat their customers like that.
The marketing strategy for a jewelry store needs to be memorable and create trust with the seller. The Bookman & Son approach was a natural fit with Mean Joe Advertising. They listen to their customers and don’t hide behind fancy industry jargon.
Smith Vein Institute
Simply put, professionalism and expertise define the business Dr. Smith has developed at the Smith Vein Institute. Originally a cardiologist, Dr. Smith opened the practice with overwhelming demand from past patients. His unique approach to completely treating each vascular condition allows patients to have relief quickly with minimally evasive procedures. From the top down, Smith Vein Institute has surrounded itself with caregivers that put patients first, truly defining that it is more important how you do something rather than just doing it.
Being a smaller office, projecting a targeted campaign that established Dr. Smith and the Smith Vein Institute as true experts in the industry was priority one. From our initial meeting, we knew that they would be generating referrals, as they had for years. Our job was to get the phones ringing and appointments scheduled, creating a cycle of happy patients and advocates.
Step 1: buy old jewelry. Step 2: take old jewelry apart and make beautiful customer pieces. Step 3: sell jewelry at an affordable price. Sounds easy, but Read’s Jewelers does it better than anyone else because they don’t miss the details. This isn’t just a turn and burn pawnshop, Read’s Jewelers are professional jewelers that deal only in jewelry. That means they’re able to provide better pieces for less than just about anyone around.
In the Read’s Jewelers advertising plan, we needed to educate people on how they were different to break down the usual bias people have against pawnshops. The marketing campaign’s goal was to get people through the door that would be likely buyers. That was achieved with memorable (arguably iconic) advertisements that made Read’s stand out from the pack.
It’s not every day you meet someone with the same appreciation for American Typewriter font and writing in all lower case. Tuni came to us through the world’s greatest referral site (thanks, Google), and to say we were impressed would be an understatement. With multiple certifications in yoga instruction and professional dance experience since the age of 15, there’s no denying her expertise. Throw in a badass personality and you’ve got the Barre None Institute!
Rather than a mass marketing plan, the strategy for the Barre Institute included internal marketing materials and website development, which included a blog and private testing site for their certification.