Digital Advertising allows businesses, from small to large, to effectively communicate with consumers at a mass scale in an extremely cost-efficient manner. Our team of internal experts can create an integrated marketing plan across today’s leading platforms
Search Engine Optimization
Search Engine Optimization (SEO) is the process of ensuring your website is discoverable by search engines. The major search engine platforms (Google, Yahoo, Bing) consistently revise their algorithms, which are designed to provide the most relevant possible search results to users. Understanding the hundreds of changes each platform makes each year takes diligent, ongoing management of a site’s content, links, and UX.
There’s an in-house team of content creators and developers at Mean Joe Advertising to audit your current website, identify actionable opportunities, develop measurable strategies, and optimize/monitor your online presence to get the most out of your SEO strategy.
A cornerstone of SEO and conversion optimization is generating quality content. By creating quality content (and a lot of it), you will increase the number of relevant keywords for which your site can rank.
Content creation can include page copy optimization, custom graphics/animation, blog posting, premium content (infographics, video, etc.), and white papers.
Search Engine Marketing (SEM) & Paid Search
Originally, SEM referred to both SEO and paid search engine marketing. Today, SEM specifically refers to cost-per-click (CPC) campaigns that are conducted on search engines to increase visibility and traffic. What makes SEM so powerful is the ability to bid on keywords that potential customers would be searching for when looking for your services.
Mean Joe Advertising uses a number of tools to develop a strategy that fits your budget and drives conversions. Campaign services include keyword planning, ad creation, campaign management, optimization, reporting, and dashboard creation.
The billboard of the modern era, display advertising places visual ads across the millions of websites, blogs, and news pages on the web. With its powerful targeting and expansive reach, display advertising is an effective tool in multiplying the impact of your companies reach.
Services include targeting, ad design and creation, campaign management, optimization, reporting, and dashboard creation.
Content On Demand Advertising
The most popular content-on-demand website is YouTube. The YouTube TruView advertising platform has multiple advertising units available to deliver your message to consumers. With limitless targeting parameters, such as keyword, demographic, and contextual targeting.
Email marketing may not yield the same open rates and click-through-rates of the 90s, but it remains a powerful tool for businesses in a number of categories when it comes to connecting with existing and new customers. Utilizing thoughtful list segmentation, A/B testing, responsive landing pages, and more, you can drive consumer engagement, using email marketing, with your most valuable customers.
Services include list segmentation, design and creation, campaign management, and reporting.
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.