Mass marketing efforts can still be as effective in today’s digital world as ever before. A good marketing mix is about more than just buying off of rankers and ratings – it is about creating a plan that reaches the right people, with the right message.
Working with an advertising agency doesn’t just save you time, it saves you money. We buy at such scale, you get preferred rates and the buying power to place ads where they are most likely to be heard and, most importantly, responded to.
Working with Mean Joe, you get people who are tapped into the local media market. We’ve been doing this a while, which means there are a lot of people in the media industry that we’ve either worked with or have become friends with over the years. When there’s an opportunity, we know how to make it a possibility for your business.
As a radio media buyer, Mean Joe Advertising focuses campaigns around the specific needs of each client. Understanding that every station provides a unique niche audience, we focus on delivering the message that educates listeners on ‘why’ you are different from your competitors.
Thanks to TiVo, OTT, Streaming Services, and other On-Demand Content, buying TV advertising is more difficult today than ever before. A successful TV campaign has a good mix of creative and media placement. When you’re working with a full-service advertising agency, you have the benefit of a complete team that has intimate knowledge of your objectives.
Since digital marketing, print advertising has largely been looked at as an untrackable, expensive media format. Although it’s not always our first option, we do recognize that there are some great benefits to print advertising, for the right industry. When it’s the right solution, you can’t discount the impact of quality creative to separate yourself from the pack.
Over-the-Top is the newest iteration of TV. Having scoured the earth for the best OTT offering, we have discovered an excellent platform that allows us to track actual website conversions connected to the campaign across devices.