If you’re going to invest in an AdWords search or display campaign, it is extremely important you know how to read and interpret the reports you’re given. Whether your doing it in-house, working with a freelancer or have a digital advertising agency handling your account, knowing a couple of simple numbers to keep an eye on will ensure your campaigns are getting the ROI AdWords can provide for any business.
Own Your Google AdWords Account
SEM is a powerful tool in generating sales for your business. With the more information that is available to people today, it is more likely than ever that people will be searching for answers before making their final purchasing decisions. If you are going to get started in the world of SEM, there really is no better place than Google AdWords. It is estimated Google owns 74.06% of the search engine market share, which makes it the perfect starting point. Continue reading “Own Your Google AdWords Account”