Video Production

Incase you haven't been watching, over 6 billion videos are viewed on Youtube every month. That's almost half an hour for every person on Earth! Videos are a valuable, Powerful way to tell you brand's story, to showcase your product or service, and to engage with your target audience. We're not talking about infomercials here, we're talking about compelling, interesting, and emotionally engaging storytelling that can make your business come to life!

A story can go where quantitative analysis is denied admission: OUR HEARTS. Data can persuade people, but it doesn’t inspire them to act.

Harrison Monarth, NYT Best Selling Author

We use stories to make your business come alive. We transform your product or service from a one-dimensional commodity in the mind of your target audience, into a three-dimensional experience that they can connect with, that they can imagine using in their own lives, that they can see as the solution to their problems. Video done right can make your business unforgettable. We do video right by understanding your business, your business goals and your target audience. Then we decide the best kind of storytelling that will resonate with that audience. It could be documentary-style, humorous, or emotional. It may star you, actors, your customers or a spokesperson. It’s all about finding the right way in so you get the most out of your investment. 

Pre-Production

Laying the right groundwork is essential to developing a great video. Pre-production is wehre we figure out the best game plan for your business. We decide on e the video concept, the look/feel and style, we write the script, cast any actors or characters, decide on location and set design, and lock down all the other details involved with how the actual video going to look, sound, and perform.

Production

Quiet on set! Now that we have the road map developed in the pre-production stage, it's time to put it all together in front of the cameras. This is where our professional crew of director of photography, camera operators, sound engineers, and lighting techs do what they do best - capture great video.

Post Production

If production is putting all the ingredients together to bake the cake from the recipe developed in pre-production, then post-production is putting the icing on that cake and making it look irresistibly delicious! Our editorial post-production team kicks in to shape your story, handle color-correction, record any voice overs, clean up the audio, produce or add music, create graphics, and the motion graphics and in general make sure your video looks exactly like we planned in pre-production. It's at this stage that you'll see the first cut.

video production color correction example with browns linebacker joe schobert from university hospitals commercial shoot

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